Cloak and Dagger

Branding

This branding project was created for Cloak and Dagger Tattoo Studio. My design process began with a moodboard and some basic wireframe sketches. After creating a finalized sketch, I created the wireframe and sitemap for the homepage of the website. I also created a business card and a lookbook for the company. The design inspiration behind this project was the way Kintsugi pottery repair looks. Using gold adhesive to connect the broken pieces and make the pottery more beautiful than it was before it was broken. Using this idea in terms of people tattoos are used to make the skin look more beautiful than it already did. I used Adobe Indesign, Photoshop, and Illustrator as well as the program Sketch to create my designs. The original sketches were created using Procreate.


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